It’s becoming increasingly apparent that online sales are accounting for more and more of the retail market. As computer, tablet and smartphone technology has become a part of our day to day lives, increasing numbers of us are shopping online and having goods delivered to us in the comfort of our own homes. This has only increased as a result of the coronavirus and Covid-19 pandemic, which has seen more people spending more time indoors and away from brick and mortar businesses. So, what percentage of retail sales are made online?
Well, some of the most current data shows that in the first quarter of 2021, the share of e-commerce in total U.S. retail sales was 13.6 percent. This was 11.4 percent from the corresponding quarter in the previous year.
In 2019, the reported total value of retail trade e-commerce sales in the United States amounted to 578 billion U.S. dollars. This is significant, but the total retail trade of the US during that year showed at 5.27 trillion U.S. dollars, meaning that there is still room for tangible stores and face to face sales out there.
If your business targets younger users, or wants to stay relevant and up to date, creating scope for the future, it’s needless to say that building a strong online presence is going to be essential. Data taken in May 2020 showed that digital purchases were most common among Millennial internet users with a penetration rate of 86.2 percent. Mobile commerce is also growing in popularity, highlighting the need for mobile optimised web content experiences.