Doing the keyword research for blog articles that you’re going to post on your blog and on your website is extremely important. Having the right keywords in a blog post will give it more visibility, so you can reach your audience with greater ease. The most important thing to note, when starting out, is that you do want to have keywords in your content, and you specifically need to have the right ones. Adding random keywords won’t help. Instead, you need to do keyword research ahead of time, so your business appears on the SERP. Needless to say, the higher you rank the better off you’ll be so make sure you seek those that you can rank for. More on that below…
Create a keyword list
You can start brainstorming ideas and figuring out what keywords will work well as they relate to your business, including the services and/or products you offer. It’s ok to work with all kinds of keywords, from more general to more specific, and then you can narrow them down from there.
Study search difficulty and volume
Moz, Ravel Tools, Hubspot, and even the Keyword Planner from Google allow you to measure the volume and difficulty. You always want to go for low difficulty when it comes to blog articles. That’s because a higher difficulty keyword will make it even more challenging to complete in search rankings. Typically those are ones you need to bid on/pay for in order to get found.
Use natural-sounding keywords
Yes, you will find keywords that sound like they came from a machine. You don’t want those. Instead, you want keywords that sound natural. That’s what will convey a sense of professionalism and value–as opposed to “stuffing”–while also matching the intent of your blog post. It will take some trial and error to find these types of keywords. But they will be worthwhile if you spend the time finding the right ones.
Avoid using too many keywords
Keyword stuffing is a major issue and it can lead to content de-ranking and other issues. The best thing to understand here is that you are working for and writing for your customers, and you want to offer them as much information and quality content as possible. Doing so lends itself to authenticity and quality, and these are things Google looks for.
Track keyword performance
There are apps and software platforms available to track keyword performance, but you can also use Google Analytics and Google Search Console. Spend the time to make sure your site has been submitted for indexing and check where your keywords are appearing. Tracking performance is key because it will show you exactly what you have to do to improve.
With help from keyword research for blog articles, your articles can rank higher, and you can draw in more viewership towards your business. You just have to take your time and think this process through. In the end, this has the potential to help your business more than you might imagine. You’ll end up saving money on ad spend and driving traffic organically instead, which is a huge advantage for any business.