If you have been wanting to build your own Shopify store to start making a passive income but feel like you don’t know enough about it, you are in luck! We have put together this quick Shopify tutorial for you to learn everything a beginner needs to know to run a Shopify Store.
This is a step-by-step tutorial including how to create, design, and build your own profitable Shopify dropshipping store from scratch and the best part is that you don’t have to be an experienced web developer to do that. Let’s get into it.
Step 1: Find the Perfect Product
Your product must have a wow factor. It must be high-quality and should have something unique about it. The better your product is, the faster it will make your store grow. What you really need is to find a great product in a passionate niche or targeted market. Products with a broad range work incredibly well. Look for the products, people are passionate about, for example, camping, hiking, gardening, fashion, beauty, veganism, etc. The more you niche it down, the better it would be.
Step 2: Sign Up with Shopify
Go to Shopify.com. Sign up to create your account to build a Shopify store. Enter your business email, password, and your new store name and click start free trial. Shopify will start creating your website. Next up, they ask you some questions, you can skip them if you want. Click next and enter your address details and click the “Create your store now”. Next, you will be asked a few more details about what your store will be selling, enter your products in the “What will you sell?” section. Once finished click “I’m done” and that’s it you have successfully set up your Shopify store.
Step 3: Create and Design your Online Store
Once you’re signed up, you’ll be directed to your dashboard, the brain of your website, the place you’ll be spending a lot of time in Shopify. Start customizing your store, do general settings, upload products, set up payment methods, and shipping details.
Step 4: Select your Storefront Theme
Your store is incomplete if it doesn’t have the branded Shopify storefront running. Shopify has its own Theme Store that offers over 180 customized templates to make the branding process easy peasy. Go to the theme library, find a theme that fits perfectly with your brand. To see how it functions and navigates, click “View Demo”. Once you’ve chosen a theme you like, click the green button, confirm and click “Publish as my Shop’s Theme”.
Step 5: Add Your Products
Now it’s time to add your products. Go on the main menu on the left, click on “products” then “Add a product” in the top right corner of the page. Enter the product’s title and make sure to write a detailed description of the benefits and features of the product. Add professional and high-quality product images. Be consistent with your product sizing and styling. Once everything is filled out click “Save product’ in the top and bottom right corners.
Step 6: Set Up Payment Methods
A payment gateway permits the customer to make purchases on your storefront. Different payment methods have their own set of rules, so it’s important to see what features are they offering. To configure the payment gateway, go to payment provider settings and click “Complete account setup” so your customer can make purchases via credit cards.
Step 7: Shipping Settings
Adjust your shipping settings only if you’re shipping items using USPS discounted rates for Shopify stores, it computes the shipping charges based on size and weight so your customer pays what it costs you to ship. Make sure to enter the exact weight and size on the product pages.
Recommended Apps and Tools
The app store in Shopify has grown a lot and there are always new apps coming out. Applications enhance the functionality and really do help with the customization of your storefront. There are free ones as well as paid ones, but the paid ones will make you way more profit and pay off themselves.
Help Center: This is a FAQ app that allows you to have a nice-looking FAQ section on your page.
Loox-Photo Reviews: Another great app, it allows you to have picture reviews on your page and write your own reviews because, in the beginning, you don’t have any customer reviews about your product.
Smsbump: This app allows you to send automatic texts to your potential customers, to offer discounts and coupons.
Klaviyo: When it comes to your marketing needs, this app provides quick marketing solutions. This E-mail marketing tool collects, sends, and monetizes email subscribers to boost sales.
Easy Location: This one is an automatic GeoIP redirect app that redirects the user to the appropriate store language on your page.
Discount Upsell: You can set up automatic discounts with this app and do multiple coupons.
It’s always better to sell again to the same customer than to acquire a new customer. Add email marketing support so your customers can join your mailing list.
Shopify has many applications and integrations for social media platforms like Facebook, Instagram, YouTube, and many more. You can add blog applications to your store that can increase your traffic by directing the readers to your products.