Understanding how to craft the perfect Facebook video is essential – especially if you are using it for marketing and advertisement purposes. In fact, social media advertising is today a substantial part of most businesses’ marketing strategy.

Nonetheless, the market is crowded, and the competition has never been fiercer. So, it is essential that you know how to create videos that are eye-catching, visually beautiful, and direct to the point.

In the Facebook News Feed, you can use the video format to showcase your product or services – or tell your whole brand’s story. Here are some must-have specs for your Facebook Advertising videos.

Technical Requirements

These refer to the basic specs that your video should have and the parameters given by the Facebook News Feed. Here are the numbers to keep in mind:

  • Duration: between 1 second and 241 minutes
  • Max file size: 4 GB
  • Max width: 120 px
  • Min height: 120 px

Text and Caption Suggestions

These guidelines refer to the text that will be accompanying your video. These are not only necessary but can add vital information needed by your audience.

  • Headline: 40 characters
  • Description: 30 characters
  • Text: 125 characters

Video Design Tips

The guidelines above are must-haves to upload your video on Facebook. Here are some tips to ensure that your ad will display correctly on the feed.

  • Recommended file types: MP4, GIF, or MOV
  • Recommended ration for desktop and mobile: 1:1
  • Recommended ration mobile-only: 4:5
  • Resolution: 1080 x 1080 px or above

Video captions and sound are not necessary but recommended.

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