Based on your budget, we typically suggest testing different Ad Objectives AND Audiences. Why? Because, quite honestly, there are too many options to choose from, too many people who may or may not respond…and we don’t want to waste your ad spend:)
You can create Lookalike Audiences and Custom Audiences, but there are also many others to choose from that can extend your reach and return (based on people’s likes/dislikes, activities, behavior, etc). We can help you by doing the research FIRST, then refining your campaigns based on DATA – who is clicking, what are they clicking on, and who is most likely to take action or convert.
To note, we recommend keeping your expectations in check (as is the case with any marketing effort) this usually takes a few months because there is a setup process, a learning process, then an improvement process we need to utilize to optimize your campaigns to their fullest.