Facebook Ads offer tremendous value if you go about them with the right mindset and a willingness to test and adapt over time. You can run many different types of ads based on your Ad Objective(s) – see below, which depends largely on your business goals. Do you want to raise awareness? Grab people when they are considering a purchase? Or, are you strictly looking for conversions?
Different Ad Objectives:
- Brand Awareness
- App Installs
- Video Views
- Lead Generation
- Catalog Sales
- Store Traffic
Based on your budget, we typically suggest testing different Ad Objectives AND Audiences. Why? Because, quite honestly, there are too many options to choose from, too many people who may or may not respond…and we don’t want to waste your ad spend:)
You can create Lookalike Audiences and Custom Audiences, but there are also many others to choose from that can extend your reach and return (based on people’s likes/dislikes, activities, behavior, etc). We can help you by doing the research FIRST, then refining your campaigns based on DATA – who is clicking, what are they clicking on, and who is most likely to take action or convert.
To note, we recommend keeping your expectations in check (as is the case with any marketing effort) this usually takes a few months because there is a setup process, a learning process, then an improvement process we need to utilize to optimize your campaigns to their fullest.
PLEASE NOTE: Prices below are pre-set for projects with ad spend under $5k monthly. Above that, we typically offer a % of ad spend pricing model and can discuss the details of that further during an initial consultation.