Blogging has been around for many years. There is a reason why it continues to be a way to drive quality traffic to a website. That is, because it makes it possible to target specific audiences by providing them with what they want to know in a timely manner. Your blog serves as a reflection of
who you ARE and what you KNOW. It is an opportunity to provide information and offer value to your readers. It is a tried and true way to position yourself as a thought leader in your space. And, there are many different types of blog posts you can write to offer variety for your readers.